Idea to launch, built and run by us
You bring the idea.
We build everything else.
Mable takes the entire weight of the app and tech build off you. We turn your idea into a real product, then let our AI agents handle the day to day running of it - so the business stays lean without a team to hire. You stay focused on the one thing that matters early on: selling it.
We are not an agency you brief and then chase. We incubate the business with you and take equity from day one - so we are building our own upside, not invoicing yours. When it works, we both win.
From idea to a funded, running business.
Shape the idea
We turn the concept into something buildable with you: the product, the scope, and the agents that will run inside it.
Build it
Friends and family fund the initial build. We build the full product and integrate the agents. No tech team for you to hire or manage.
Launch & sell
You take it to market. It runs lean from day one because the agents carry the operational load that would otherwise need headcount.
Raise
When the time is right, we open our angel network to help you land a fast initial round - the £50k to £250k kind that closes quickly.
A clean split. You sell, we build and run.
The commercial side. Customers, sales, the market and the vision. The part only a founder can do - and the part you should be spending every hour on.
The product and tech build, the AI agents and running them, the operational backbone, and warm introductions to the right investors when you raise.
We charge fairly, and we share the upside.
We charge fairly for what we build and run, and we take equity so our incentives sit with yours at every stage - before and after launch.
Initial app build
A one-time build of the first working product, funded at the friends and family stage.
Agent implementation
A one-time cost per AI agent we design and deploy into your product.
Agent salary
A simple monthly cost per agent we run for you, scaling only as you grow.
Equity from day one
A stake set early and converted at your first raise, when a small round makes conversion clean and simple.
Share of the raise
A portion of the round we help you close through our angel network, paid only when the money lands.
Bring us the idea.
We will build the product, run the agents, and help you raise. You sell it. That is the deal.
About you
What does your business do?
An AI employee moulds to your world, so this just helps us speak your language.